Build G2 review volume to improve category rank
Growth teams run Plum-powered review incentive campaigns to increase G2 review count and improve category ranking - reaching more buyers at the exact moment they are evaluating alternatives.
G2Incentivise G2 reviews at scale
Incentivise G2 reviews at scale
with Plum gift rewards
Connect Plum with G2 Buyer Incentives to automatically reward every verified reviewer and build the social proof that converts in-evaluation buyers.
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What you can do
Four things you can do once G2 is connected
G2 is where buyers evaluate software and make decisions. Plum rewards reviewers automatically to build the social proof that wins those evaluations.
Incentivise authentic G2 reviews at scale
- Plum delivers an instant gift to every G2 reviewer
- Every customer who completes a verified G2 review receives an automatic Plum gift reward - no manual gift code distribution and no follow-up email to send.
- Higher review volume, better category ranking
- More verified reviews improve your G2 category rank, which means more buyers in active evaluation see your product when they compare alternatives.
Reach buyers at the exact moment they're evaluating your category
- G2 reviewers are active buyers
- The customers who write G2 reviews are in the same buyer cohort as the prospects evaluating your category. Incentivising reviews gives you a channel to reach in-evaluation prospects with authentic social proof.
- Social proof that converts - at the moment of comparison
- Buyers reading G2 reviews are comparing your product against alternatives right now. A higher volume of verified reviews with real detail is the most persuasive content you can put in front of them.
Deliver rewards the moment a review is submitted
- Automated reward delivery on review verification
- Plum sends the gift link automatically the moment G2 verifies the review. No manual process, no batch send, and no reviewer waiting days for their reward.
- No gift codes to manage or expire
- Each reviewer receives a unique Plum gift link with a personalized catalog selection - not a bulk gift code that expires or requires manual tracking.
Global gift catalog for reviewers in every region
- Reviewers in 50+ countries get locally relevant gifts
- Reviewers anywhere in the world receive locally relevant gift options rather than generic USD gift cards. Local relevance increases the response rate for review requests.
- One Plum integration handles every market
- Run a global G2 review incentive program from one Plum admin. No separate gifting vendor per region and no manual currency conversion for international reviewers.
Use cases
Who runs it, and what for
Three ways teams use Plum with G2 to build social proof and convert more in-evaluation buyers.
Collect detailed product feedback with a gift incentive
Product teams use Plum to incentivise detailed G2 reviews from active customers. The gift reward increases completion rates and the quality of feedback that comes back.
Convert prospects using in-evaluation social proof
Sales teams share G2 review links in deal cycles as social proof from verified buyers. A higher review count and better score gives prospects the confidence to choose your product.
How it works
From submitted review to delivered gift
Step 1
Connect G2 and Plum via G2 Buyer Incentives
Set up the Plum reward through the G2 Buyer Incentives program from the G2 My Products dashboard. Authenticate Plum as the reward provider.
Step 2
Set reward value per review type
Configure the Plum gift value for each G2 review type - standard review, comparison review, or video review. Higher-value reviews can receive higher-value rewards.
Step 3
Reviewer submits a review and G2 verifies it
A customer completes their G2 review. G2 verifies the review for authenticity and completeness before triggering the Plum reward.
Step 4
Plum delivers the gift link automatically
Plum sends a personalized gift link to the reviewer immediately after G2 verification. The reviewer picks from a localized catalog and the review goes live on G2.
Setup
Set up through G2 Buyer Incentives
Configure Plum as the reward provider in your G2 My Products dashboard, set the gift value per review type, and rewards fire automatically on every verified review.
Connected via G2 Buyer Incentives program
G2 My Products admin access + Plum API credentials
G2 review verification event triggers Plum gift delivery
Available with Plum
Common Questions
Frequently asked questions
Common questions from growth, product, and marketing teams evaluating the G2 and Plum integration.
Still have a question? Talk to usPlum connects to G2 through the G2 Buyer Incentives program. You configure Plum as the reward provider from the G2 My Products dashboard and set the reward value per review type.
No. G2 verifies every review for authenticity and completeness before triggering the Plum reward. Reviewers know a reward is available for a verified review, but the content is their own. G2's review policy governs what constitutes a valid review.
Yes. You can configure different Plum gift values for different G2 review types - standard reviews, comparison reviews, and video reviews can each offer a different reward amount.
Yes. Each reviewer receives a unique Plum gift link and picks from the catalog in their local currency and language - not a generic gift card code.
Yes. Plum delivers to reviewers in 50+ countries with locally relevant gift options. A reviewer in any supported country can receive a reward without any manual currency conversion.
The reward is delivered automatically the moment G2 verifies the review. Most reviewers receive their gift link within minutes of completing the verification process.
See it in your own G2 profile
A 30-minute call. We'll show how to configure reward values per review type and what a scaled G2 review incentive program looks like.
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