Customer surveys with automatic gift rewards
Run customer research or NPS surveys on Google Forms and reward every respondent automatically with a Plum gift. No survey platform subscription, no manual reward distribution.
Google FormsTurn any Google Form response
Turn any Google Form response
into an instant Plum reward
Connect Plum with Google Forms so every submission automatically triggers a gift delivery - higher completion rates, zero manual distribution, no survey platform needed.
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What you can do
Four things you can do once Google Forms is connected
Google Forms collects the responses. Plum delivers the reward that makes every respondent want to finish.
Any Google Form response can trigger a Plum reward
- Connect via Google Sheets or webhook
- Every new Google Form response appends a row to a linked Google Sheet. Plum monitors that sheet - or connects via a direct webhook - and fires a gift delivery on every new entry.
- Works with every Google Form
- Feedback surveys, customer research forms, employee pulse checks, event registrations - any Google Form can trigger a Plum reward on submission.
Higher form completion with gift incentives
- Respondents who expect a reward complete at far higher rates
- Announcing a gift incentive lifts form start and completion rates. Plum's delivery on every submission gives respondents confidence that the reward is guaranteed, not a lottery.
- Free form tool plus powerful incentives
- Google Forms costs nothing to run. Adding Plum means any team can deploy high-completing incentivised surveys without a paid survey platform.
Instant automated delivery on every response
- No manual work - gift sent the moment a response arrives
- The moment Google Forms records a new submission, Plum dispatches the gift link. No CSV exports, no batch sends, no manual reward codes to distribute.
- Your team is out of the delivery loop
- Set the reward amount and trigger once. Plum handles every delivery automatically as responses come in - whether you receive 10 or 10,000.
Gift cards and digital rewards for every respondent
- Global reward catalog in local currency
- Plum delivers gift cards, prepaid Visa, and local experiences in 50+ countries. Respondents in any market receive rewards in their own currency and language.
- One catalog, any form
- Configure the Plum reward catalog once and apply it to as many Google Forms as you need. Different forms can carry different reward values from the same account.
Use cases
Who runs it, and what for
Three ways teams use Plum rewards inside Google Forms.
Employee feedback forms with automated incentives
Employee pulse surveys and feedback forms on Google Forms get better completion rates and more honest responses when a guaranteed reward is attached. Plum delivers automatically.
Any team form - event registration, quizzes, intake forms
Google Forms is already in every team's toolkit. Adding Plum means operations, training, and admin teams can incentivise any form without new software or engineering support.
How it works
From Google Form submission to delivered reward
Step 1
Connect Google Forms to Plum via Google Sheets
Link your Google Form to a Google Sheet (the default Google Forms behaviour). Connect Plum to that sheet to trigger on every new row.
Step 2
Set reward trigger and amount
Configure the reward value in Plum and set any conditions - such as a budget cap or field-based filtering - for when the trigger fires.
Step 3
Respondent submits the Google Form
Google Forms records the response and appends a row to the sheet. Plum picks up the new row instantly and queues the reward delivery.
Step 4
Plum delivers the gift automatically
The respondent receives their gift link immediately after submitting. They browse the Plum catalog and claim their reward - no manual steps from your team.
Setup
Google Sheets integration. No paid survey tool needed.
Connect from the Plum admin panel using the Google Sheet linked to your form. Set the reward amount once - Plum handles every delivery from there.
Google Forms integration via Google Sheets or webhook, configured from the Plum admin panel.
Google account authorisation + Plum credentials.
Google Forms → Google Sheets → Plum on new response.
Available with Plum.
Common Questions
Frequently asked questions
Common questions from marketing, HR, and operations teams evaluating the Google Forms integration.
Still have a question? Talk to usNo. Google Forms is available on the free Google account tier and all Google Workspace plans. The Plum integration works with any Google account that can create Google Forms and linked Google Sheets.
Delivery is triggered the moment Plum detects a new row in the linked Google Sheet. In practice, respondents receive their gift link within seconds to a minute of submitting the form, depending on the Sheet poll interval.
Yes. Each Google Form and its linked Sheet can be configured with its own reward value and catalog in Plum. Run different incentive amounts for different forms from the same Plum account.
Yes. Configure trigger conditions in Plum based on column values in the Google Sheet. Reward only rows where a specific field matches a qualifying value - for example, a consent checkbox or a role field.
Yes. Set a budget cap in Plum so reward delivery stops automatically once the cap is reached. This prevents overspend on public forms with unlimited submission volumes.
See it in your own Google Forms setup
A 30-minute call. We'll walk through the Google Sheets connection, the reward trigger, and what respondents experience after submitting your form.
Book a demo