Break through cold outbound with a gift touch
Add a Plum gift step to cold sequences at the moment prospects stop replying. The gift generates a response where a follow-up email would not.
OutreachAdd gift touches to Outreach sequences
Add gift touches to Outreach sequences
with Plum via Zapier
Connect Plum with Outreach through Zapier to add meeting-booked gifts, attended-demo thank-yous, and referral incentives to your prospecting sequences.
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What you can do
Four things you can do once Outreach is connected
Outreach runs your prospecting sequences. Plum adds automated gift touches using the meeting and sequence events Outreach already fires.
Add gift touches to any Outreach sequence via Zapier
- A Zapier zap connects Outreach events to Plum rewards
- A Zapier zap connects Outreach sequence events to Plum reward sends - no native API integration required and no engineering effort to get started.
- Works with any sequence step or event trigger
- Configure the Zapier trigger on any Outreach sequence step, prospect stage change, or meeting event. If Outreach fires an event, Zapier can route it to Plum.
Warm cold outbound with a well-timed reward
- A gift at the right sequence step increases reply rates
- Gifting at the right moment in a cold sequence - after a follow-up or before a deadline step - increases reply rates and meeting acceptance without increasing headcount.
- Stand out in a crowded inbox without more emails
- A personalized gift touch is a pattern interrupt in a prospect's inbox that generates replies where a tenth email would not.
Reward prospects who book and attend meetings
- Meeting-booked triggers fire a Plum gift automatically
- When a prospect books a meeting via Outreach, a Zapier zap fires and Plum sends a gift link immediately - before the meeting happens.
- Attended-meeting thank-you, sent without manual work
- When a meeting is marked attended in Outreach, Plum sends an automatic thank-you gift. No rep remembers to send anything.
Track which gift touches convert in your pipeline
- Match Plum delivery data to Outreach sequence performance
- Compare Plum reward delivery events against Outreach sequence reply rates, meeting bookings, and stage conversions to find the highest-converting gift moments.
- Optimize gift timing across your sequences
- Use delivery and conversion data to decide which sequence steps benefit most from a gift touch and remove the ones that don't move the needle.
Use cases
Who runs it, and what for
Three ways teams use Plum inside Outreach sequences to convert more prospects and improve meeting rates.
Reward meeting acceptance instantly
A prospect books a demo and a gift arrives before the call. Meeting show rates improve and the conversation starts on a positive note.
No-code gifting workflow, no engineering
Marketing and sales ops teams build the Outreach–Plum zap in Zapier without writing code or filing an engineering request. Changes take minutes, not sprints.
How it works
From Outreach sequence event to delivered gift
Step 1
Connect Outreach and Plum via Zapier
Create a Zapier account if you don't have one, then authenticate both Outreach and Plum. The zap template takes under 10 minutes to configure.
Step 2
Choose your Outreach trigger event
Select the Outreach event that should fire a gift: sequence step completed, meeting booked, meeting attended, or prospect stage changed.
Step 3
Plum delivers the reward to the prospect
When the trigger fires, Plum sends a personalized gift link to the prospect email from Outreach. The recipient picks from a localized catalog.
Step 4
Track delivery against sequence performance
Review Plum delivery data alongside Outreach sequence analytics to understand which gift touches drive the best outcomes.
Setup
No-code setup via Zapier
Connect Outreach and Plum through Zapier in under 30 minutes. No engineering required and no native API integration needed.
Connected via Zapier - no direct Outreach API integration required
Zapier account + Outreach credentials + Plum API key
Outreach → Zapier → Plum, event-triggered
Available with Plum
Common Questions
Frequently asked questions
Common questions from sales and marketing teams evaluating the Outreach and Plum connection.
Still have a question? Talk to usNo. The Outreach and Plum connection runs through Zapier. You need a Zapier account, Outreach credentials, and a Plum API key - no engineering work required.
Any event that Outreach exposes through Zapier: sequence step completed, meeting booked, meeting attended, prospect replied, or prospect stage changed. Check the Outreach Zapier app for the current event list.
Yes. Each recipient receives a personalized gift link and picks from the Plum catalog in their local currency and language. No generic gift card codes.
Most teams have a working zap in under 30 minutes. Outreach connects to Zapier as a trigger app, Plum connects as the action app, and you configure the field mappings between them.
Yes. Plum delivers rewards in 50+ countries with locally relevant gift options. A prospect anywhere in the world can receive a reward.
Zapier's free tier supports basic zaps, but multi-step zaps and higher task volumes may require a paid Zapier plan. Check Zapier's current pricing for your expected monthly volume.
See it in your own Outreach sequences
A 30-minute call. We'll walk through the Zapier setup, the gift triggers, and what better sequence conversion looks like for your team.
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