Incentivised panels at enterprise scale
Run Qualtrics research panels with automatic Plum rewards on every completion. Higher completion rates, less time distributing reward codes, and a delivery audit trail for every panelist.
QualtricsIncentivize Qualtrics research panels
Incentivize Qualtrics research panels
at enterprise scale
Connect Plum with Qualtrics to deliver panelist rewards automatically on survey completion - for academic, market research, enterprise CX, and employee listening programs.
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What you can do
Four things you can do once Qualtrics is connected
Qualtrics collects enterprise-grade survey data. Plum delivers the incentive that makes panelists and respondents want to complete.
Panelist and participant rewards, triggered at survey close
- Completion-triggered delivery via Qualtrics API
- Plum delivers incentives automatically when a Qualtrics survey response is submitted. The trigger fires on every qualifying completion - no batch runs, no manual processing.
- Scale from hundreds to hundreds of thousands of respondents
- Qualtrics Enterprise customers run panels at scale. Plum handles reward delivery at the same scale - no manual steps added for larger panels.
Lift completion rates on high-value research programs
- Guaranteed per-completion reward outperforms prize draws
- Incentivised panels with confirmed per-completion rewards complete at higher rates than panels offering a chance at a prize. Plum delivers the confirmed gift.
- Automated delivery removes reward distribution friction
- Research teams no longer batch and distribute reward codes manually. Plum handles every delivery the moment Qualtrics records a qualifying completion.
Anonymous reward delivery - compliance-ready
- Rewards delivered without storing PII alongside responses
- Plum delivers rewards without matching the gift to a named individual in your Qualtrics response dataset. Research ethics and IRB requirements stay met.
- Tokenized delivery - no identity linking required
- The gift link is generated and sent via token. Respondents claim their reward without your team ever needing to link an identity to a specific survey response.
Enterprise reward catalog with global coverage
- 50+ countries, local currency, local brands
- Qualtrics customers run research globally. Plum delivers locally relevant incentives - gift cards, prepaid cards, and digital experiences - in the respondent's market.
- One catalog across all your Qualtrics programs
- The same Plum integration handles academic panels, enterprise CX surveys, and employee listening programs. No separate reward setups per program.
Use cases
Who runs it, and what for
Three ways teams use Plum incentives inside Qualtrics.
VoC programs with completion-triggered incentives
Qualtrics VoC surveys see higher response rates when a reward is promised and delivered immediately. Plum triggers on every qualifying Qualtrics submission.
Employee listening with anonymous reward delivery
Employee engagement surveys built on Qualtrics benefit from anonymous reward delivery. Plum delivers the incentive without linking the gift to the individual, preserving response integrity.
How it works
From Qualtrics submission to delivered incentive
Step 1
Connect Qualtrics and Plum
Enable the Qualtrics integration from the Plum admin panel using your Qualtrics API token and Plum credentials.
Step 2
Set reward amount and trigger conditions
Configure which Qualtrics surveys trigger reward delivery, the incentive value, and any budget caps for the program.
Step 3
Respondent submits the survey
Qualtrics records the response and fires the submission event. Plum receives it instantly and queues the reward delivery.
Step 4
Plum delivers the incentive automatically
The respondent receives their gift link. They browse the Plum catalog in their local currency and claim their reward - no manual steps from your research team.
Setup
Native integration. Authorise and go.
Connect from the Plum admin panel with your Qualtrics API token. Configure triggers and reward values once - delivery is automatic after that.
Native Qualtrics integration configured from the Plum admin panel.
Qualtrics API token + Plum credentials.
Qualtrics → Plum on survey submission event.
Available with Plum.
Common Questions
Frequently asked questions
Common questions from market research, enterprise CX, and people analytics teams evaluating the Qualtrics integration.
Still have a question? Talk to usYes. Plum can deliver rewards without tying the gift to the respondent's identity. Delivery uses a tokenized link so your team never needs to match a reward to a specific Qualtrics response ID or person.
Delivery is triggered the moment Qualtrics records a qualifying submission. In practice, respondents receive their gift link within seconds of submitting the survey.
The integration uses the Qualtrics API, which is available on Qualtrics Research Core and XM Platform plans. Check Qualtrics's current documentation for the latest API access details.
Yes. Configure trigger conditions in Plum to fire only when specific embedded data fields - such as a panelist verification token - are present in the Qualtrics response.
Plum's anonymous delivery mode does not store PII alongside survey responses and does not link a reward to a specific response. This supports IRB compliance, though your research team should verify requirements for your specific study protocol.
See it in your own Qualtrics setup
A 30-minute call. We'll walk through the API connection, trigger configuration, and reward catalog options for your research programs.
Book a demo