Convert ad engagement into pipeline with gift outreach
A target account engages with a RollWorks ad and Plum sends a personalized gift to the key contact the same day. Ad awareness plus direct gifting creates more pipeline than ads alone.
RollWorksPair account-based ads with Plum gifts
Pair account-based ads with Plum gifts
to move target accounts faster
Connect Plum with RollWorks to send personalized gifts to key contacts at accounts that engage with your ad campaigns - turning ad awareness into direct conversations.
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What you can do
Four things you can do once RollWorks is connected
RollWorks builds awareness at target accounts through account-based ads. Plum converts that engagement into direct gifting that generates pipeline.
Add gifting to RollWorks account-based campaigns
- RollWorks ad engagement triggers Plum gift sends
- RollWorks ad engagement events automatically trigger Plum gift sends to contacts at engaged accounts - pairing your ad spend with a personal outreach that gets noticed.
- Extend ad reach with a direct gift touch
- Ads build awareness at the account level. A Plum gift sent to the key contact turns passive ad exposure into an active conversation.
Turn ad engagement into direct account outreach with gifts
- Contacts who engage with ads receive a personalized gift
- When a contact at a target account engages with a RollWorks ad, Plum sends a personalized gift link to that contact - deepening the relationship beyond the ad impression.
- Match the right gift moment to the right ad intent
- Configure different gift triggers for different RollWorks campaign types: awareness campaigns, retargeting, and decision-stage ads can each fire a different Plum reward.
Measure gift impact on RollWorks pipeline metrics
- Plum reward data overlays on RollWorks account analytics
- Plum delivery events overlay on RollWorks account engagement data so revenue teams can see which gift campaigns move accounts from engaged to opportunity.
- Optimize gift spend alongside ad spend
- Compare accounts that received a Plum gift against accounts that only received ad impressions to measure the incremental impact of adding a gift touch to your ABM campaigns.
Personalised rewards for every target account segment
- Different segments receive different gift values and catalogs
- Different RollWorks segments - enterprise accounts, mid-market, strategic verticals - can receive different Plum gift values and catalog options configured per segment.
- Global catalog for every market RollWorks reaches
- RollWorks runs account-based campaigns globally. Plum delivers locally relevant rewards in 50+ countries so your gifting program works for every account segment worldwide.
Use cases
Who runs it, and what for
Three ways revenue teams use Plum with RollWorks to turn account-based ad engagement into pipeline.
Reinforce ad campaigns with personal gift touches
Demand gen teams add a Plum gift layer to RollWorks retargeting campaigns to move engaged accounts from consideration to conversation without adding to the SDR workload.
Measure gifting ROI alongside ad spend
Revenue ops teams compare RollWorks account engagement scores for gifted versus non-gifted accounts to quantify the deal acceleration contribution of the gifting program.
How it works
From ad engagement to delivered gift
Step 1
Connect RollWorks and Plum
Authenticate Plum with RollWorks from the Plum admin dashboard. The integration reads account engagement and segment data from RollWorks.
Step 2
Configure ad engagement triggers per segment
Set the RollWorks engagement event or account segment that should fire a Plum gift. Different campaign types and segments can trigger different reward values.
Step 3
Plum delivers a gift to the contact at the engaged account
When the trigger fires, Plum sends a personalized gift link to the key contact at the account. The recipient picks from a localized catalog in their currency.
Step 4
Plum delivery data overlays on RollWorks account analytics
Gift delivery events are visible alongside RollWorks engagement metrics so you can measure which gift-plus-ad combinations move accounts through pipeline fastest.
Setup
Native integration. Configure segments and go
Authenticate Plum with RollWorks, set your engagement triggers per account segment, and Plum starts delivering gifts to contacts at engaged accounts.
Native RollWorks API integration
Plum API key + RollWorks API credentials
Bi-directional - RollWorks engagement triggers rewards, Plum syncs delivery data
Available with Plum
Common Questions
Frequently asked questions
Common questions from ABM and demand gen teams evaluating the RollWorks and Plum integration.
Still have a question? Talk to usRollWorks plans that include API access and account segment export support the Plum integration. Contact Plum to confirm compatibility with your current RollWorks plan.
Ad engagement events, account journey stage advancement, or segment membership changes. You configure which engagement signal maps to a gift campaign in the Plum admin.
RollWorks provides contact-level data at engaged accounts. Plum maps those contacts to recipient lists and sends the gift to the configured primary decision maker or to all contacts in the buying committee.
Yes. Each recipient gets a personalized gift link and picks from the Plum catalog in their local currency and language.
Yes. You can configure different Plum reward values and catalog options for different RollWorks segments - enterprise accounts, strategic verticals, or retargeting audiences each get a tailored gift program.
Yes. Plum delivers in 50+ countries with locally relevant catalog options. RollWorks runs global account-based campaigns and Plum delivers locally for each account.
See it in your own RollWorks campaigns
A 30-minute call. We'll show how ad engagement triggers map to gift campaigns and what account pipeline impact looks like for your segments.
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