Reward research panel participants automatically
Run panels on SurveyMonkey and deliver Plum rewards the moment each respondent finishes. No manual processing, no reward codes to distribute by hand.
SurveyMonkeyReward SurveyMonkey respondents
Reward SurveyMonkey respondents
the moment they finish
Connect Plum with SurveyMonkey to deliver instant completion rewards that lift response rates on market research, NPS, and employee surveys.
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What you can do
Four things you can do once SurveyMonkey is connected
SurveyMonkey collects the responses. Plum delivers the incentive that makes respondents want to complete.
Higher response rates with completion rewards
- Respondents who know a gift awaits complete at higher rates
- Incentivised surveys consistently outperform unincentivised ones. Plum delivers proof - every completed survey generates a gift delivery event that your team can track.
- Completion reward versus a lottery draw
- Guaranteed per-completion rewards outperform prize draws. Plum delivers a confirmed gift to every respondent who finishes, not just a chance at one.
Instant reward delivery the moment a survey closes
- Webhook-triggered delivery on survey completion
- SurveyMonkey's completion webhook fires the moment a respondent submits. Plum picks it up and delivers the gift link automatically - no batch processing, no delays.
- No manual follow-up for your research team
- Your team sets the reward amount and trigger once. After that, every completion triggers a delivery without anyone on the research side touching it.
Anonymous reward delivery for honest responses
- Reward delivery without tying the gift to the respondent identity
- Plum can deliver rewards without storing which respondent gave which answer. The gift goes out, the response stays anonymous - important for NPS and employee listening surveys.
- No PII required to send a reward
- Plum delivers via a tokenized gift link. The respondent claims the reward without your team needing to handle their personal data.
Global reward catalog - any respondent, anywhere
- 50+ countries, local currency, local brands
- Market research and NPS surveys often span countries. Plum delivers locally relevant rewards - gift cards, prepaid cards, and digital experiences - in the respondent's own market.
- One catalog, every survey
- The same Plum integration handles domestic panels, global panels, and customer surveys. No separate reward programs per geography.
Use cases
Who runs it, and what for
Three ways teams use Plum incentives inside SurveyMonkey.
Lift NPS and CSAT survey completion with incentives
NPS and customer feedback surveys see higher completion when a reward is promised. Plum delivers automatically after each submission, so your CX data improves without extra effort.
Incentivise employee listening surveys with anonymous rewards
Employee pulse and engagement surveys get more honest responses when respondents know rewards are anonymous. Plum delivers without linking the gift to the individual.
How it works
From SurveyMonkey completion to delivered reward
Step 1
Connect SurveyMonkey and Plum
Enable the SurveyMonkey integration from the Plum admin panel using your SurveyMonkey API key and Plum credentials.
Step 2
Set reward amount and trigger conditions
Choose the reward value and configure which survey completions trigger a delivery. Set a budget cap if needed.
Step 3
Respondent completes the survey
SurveyMonkey fires a completion event the moment the respondent submits. Plum receives it instantly.
Step 4
Plum delivers the gift link - no manual follow-up
The respondent receives their reward link immediately after completing the survey. No batch runs, no CSV exports, no manual codes.
Setup
Native integration. Configure once and go.
Connect from the Plum admin panel with your SurveyMonkey API key. Set the trigger and reward value - delivery is automatic after that.
Native SurveyMonkey integration configured from the Plum admin panel.
SurveyMonkey API key + Plum credentials.
SurveyMonkey → Plum on survey completion event.
Available with Plum.
Common Questions
Frequently asked questions
Common questions from market research, CX, and HR teams evaluating the SurveyMonkey integration.
Still have a question? Talk to usYes. Plum can deliver rewards without tying the gift to the respondent's identity. The delivery uses a tokenized link so your research team never needs to match a reward to a specific person.
Delivery is triggered the moment SurveyMonkey fires the completion webhook. In practice, respondents receive their gift link within seconds of submitting the survey.
Yes. Each SurveyMonkey survey can be configured with its own reward value and catalog in Plum. Run different incentive amounts for different research programs from the same Plum account.
The integration uses the SurveyMonkey API, which is available on SurveyMonkey's Advantage, Premier, and Enterprise plans. Check SurveyMonkey's current plan documentation for the latest API access details.
Yes. Set a budget cap in Plum so reward delivery stops automatically once the cap is reached. This prevents overspend on open-ended panels.
See it in your own SurveyMonkey setup
A 30-minute call. We'll walk through the setup, the trigger configuration, and the reward catalog your respondents will see.
Book a demo