Incentivise research panels with Typeform + Plum
Run conversational research surveys on Typeform and deliver Plum rewards automatically at completion. Higher completion, better data, zero manual reward distribution.
TypeformDeliver a Plum reward at the end
Deliver a Plum reward at the end
of every Typeform
Connect Plum with Typeform to deliver instant rewards on survey completion - the highest-completing surveys your team has ever run.
Book a demo
Get a personalised walkthrough. We respond within one business day.
What you can do
Four things you can do once Typeform is connected
Typeform builds the conversational survey experience. Plum adds the reward that makes every respondent finish.
Reward respondents the moment they complete your Typeform
- Gift delivery triggered on Typeform submission
- Plum delivers a gift to every respondent who reaches the Typeform thank-you screen. The trigger fires automatically via Typeform webhooks - no manual work after setup.
- Thank-you screen or follow-up email delivery
- Choose how the reward reaches respondents: display a gift link on the thank-you screen, or send a follow-up email from Plum with the reward attached.
Build high-completing surveys with incentive-powered endings
- Conversational format plus a guaranteed reward
- Typeform's conversational format already outperforms traditional surveys on completion. Add a Plum reward at the end and completion rates climb further.
- Incentive shown before the survey starts
- Display the reward value on your Typeform landing screen. Respondents who know what they'll receive are more likely to start and finish.
Anonymous reward delivery for confidential responses
- Reward without revealing who gave which answer
- Plum can deliver rewards without matching the gift to the respondent's identity - important for NPS, employee feedback, and sensitive HR surveys.
- No PII required for delivery
- Delivery works via a tokenized gift link. Respondents claim their reward without your team handling their personal data alongside their answers.
Any incentive amount - gift cards, prepaid cards, or experiences
- Fixed amount or respondent-choice catalog
- Set a fixed reward value, or let respondents choose from a Plum catalog spanning gift cards, prepaid Visa, and local experiences in their currency.
- Different reward values per Typeform
- Configure each Typeform with its own reward value. Run a high-value research survey and a quick pulse check from the same Plum account.
Use cases
Who runs it, and what for
Three ways teams use Plum rewards inside Typeform.
NPS and customer feedback surveys with guaranteed rewards
NPS surveys built on Typeform see higher response rates when a reward is promised. Plum delivers to every respondent the moment they submit - no batch sends.
Employee pulse surveys with anonymous completion incentives
Employee surveys built in Typeform get more honest data when respondents know their identity is not tied to the reward. Plum handles anonymous delivery automatically.
How it works
From Typeform submission to delivered reward
Step 1
Connect Typeform to Plum via webhooks
Enable the Typeform integration in the Plum admin panel using your Typeform API key. Plum registers a webhook on your Typeform forms.
Step 2
Set reward amount and delivery method
Choose the reward value and decide whether the gift link appears on the thank-you screen or is sent via follow-up email.
Step 3
Respondent completes the Typeform
The moment a respondent reaches the thank-you screen, Typeform fires the submission webhook and Plum receives it instantly.
Step 4
Plum delivers the gift - no manual follow-up
The reward link is delivered immediately. Respondents browse the Plum catalog in their local currency and claim their reward.
Setup
Webhook-based integration. Configure once and go.
Connect from the Plum admin panel with your Typeform API key. Plum registers the webhook and handles delivery automatically.
Native Typeform integration via Typeform webhooks configured in Plum.
Typeform API key + Plum credentials.
Typeform → Plum on form submission.
Available with Plum.
Common Questions
Frequently asked questions
Common questions from market research, CX, and HR teams evaluating the Typeform integration.
Still have a question? Talk to usYes. Plum can deliver rewards without tying the gift to the respondent's identity. Delivery uses a tokenized link so your team never needs to match a reward to a specific person or response.
Delivery is triggered the moment Typeform fires the submission webhook. In practice, respondents receive their gift link within seconds of reaching the Typeform thank-you screen.
Yes. Each Typeform can be configured with its own reward value and catalog in Plum. Run different incentive amounts for different surveys from the same Plum account.
The integration uses the Typeform webhooks API, which is available on Typeform's Plus plan and above. Check Typeform's current plan documentation for the latest API access details.
Yes. The reward trigger fires on any completed Typeform submission, regardless of which branch the respondent took. You can also configure conditional triggers in Plum based on hidden fields passed by Typeform.
See it in your own Typeform setup
A 30-minute call. We'll walk through the webhook setup, the reward catalog configuration, and what respondents experience on the thank-you screen.
Book a demo