The Only Angel an Entrepreneur Needs Is Another

Entrepreneurship is one of the loneliest professions in the world

Unless, of course, you bump into 'like minds' who share your vision, passion and perseverance, and who turn the journey unforgettable with the magic of profound ideas and the melody of meaningful conversations.

That is the quiet power of entrepreneurs helping entrepreneurs. If you have been blessed with the opportunity - like us - to have crossed paths with these unique souls, count yourself lucky. Cherish, applaud, reward the spark - every day. And if you have parted ways, nurture it with a "Howdy" every now and then. After all, no one understands the pains - or joys - of an entrepreneur, except another entrepreneur.

So here's my recap - and tribute - of entrepreneurs who worked with Xoxoday (and Giftxoxo till 2017) the way they would have run their own companies, with similar zeal and ownership.

Founders must be finders first

Find your spark, space and, if you're lucky, fellow entrepreneurs to bring the journey alive.

We take great pride in the kind of team we have been able to stitch together at Xoxoday. This is, by far, our most important asset - certainly the most priceless - that we have built over the years. And in this motley crew, ex-entrepreneurs who have been working with us occupy a special place. We have always actively looked out for entrepreneurs to drive a variety of roles along the journey. It's been a key checklist item in our hiring process. After all, someone who has been a founder can do much more (with a lot less) than someone who has only been an employee.

Our relations with all these people have been like 'fellow founders'. So you could say we aren't just 4 founders at Xoxoday, but actually around 25. Our bootstrapped growth would have been impossible without these ex-founders, because it's not money but the desire to build something of significance that drove them. No matter how disparate their backgrounds, they all carry the 'signature entrepreneurial mindset' that's uncannily similar, and they understand the challenges (and ecstasy) of fleshing out a dream ground-up and inside-out. Our extended team of co-founders has shouldered key responsibilities across functions and delivered results with high levels of commitment.

Entrepreneurs grow entrepreneurs

Our own journey as co-founders also sports backstories of significant entrepreneurial exposure, so let me talk about ourselves too.

Manoj Agarwal (myself)

I grew up surrounded by family and relatives who were all 'business people'. So you could say that I came factory-fitted with the fabled 'Marwari business acumen'. For the uninitiated - Marwaris are an ethnic group from the state of Rajasthan in India: they are a highly successful business community with a significant footprint in the nation's economic growth over the ages. My own initiation into the world of business happened in fits and bursts: short, impromptu cameos at operations in my family's clothes shop whenever I could squeeze some time out of my routine after school and playtime. I was no more than 14 years of age then.

Years later, my stints at two of the world's biggest Internet companies - Yahoo and Flipkart - added new layers and dimensions to my entrepreneurial mind, such as a certain savvy-ness for tech first, the scale of products, and deep regard for 'people capital'. Yahoo and Flipkart have both been fertile breeding grounds of entrepreneurs - folks have gone on to shake and shape the world in their own right, and I could see why. The atmosphere was electric, the possibilities were endless. The voltage in the air would only rub off on those whose blood type was E+ (entrepreneurship positive). If you were in it for a salary - a perfectly legitimate pursuit in life, let me hastily add - you could miss it.

Several other experiences have helped my relationship with entrepreneurship evolve and mature. I was, for instance, very active in building up the E-cell during my MBA days at IIM Kozhikode and was instrumental in shaping the start-up culture at this B-school. I was also a mentor to Entrancecorner (an edtech startup) from 2009 to 2012: you may know them today as NoPaperForms, a funded and successful company.

Sumit Khandelwal (Recycletrade)

I met Sumit in January 2012 through one of my closest buddies, Gokul. Sumit is the archetypal entrepreneur from a hardcore business family. Entrepreneurship and business run in his veins. Before starting Xoxoday, he had founded a waste management company, Recycletrade. It may not entirely be a coincidence that Sumit can spot 'money and business' in anything - be it a venture blueprint or a new initiative - from a mile away. He can build a business on shoe-string budgets, recycle money, and doesn't let anything go to "waste".

Abhishek Kumar (Eveningflavours, Prodintel)

Abhishek is no stranger to the addictive flavours of entrepreneurship. He ran Eveningflavours from 2009 to 2012, a startup very similar to what Zomato went on to do from 2013. After completing his BTech from IIT Bombay, Abhishek worked with multiple young technology startups, witnessing their early growth trajectory at close range. Indeed, he had also started a health-tech startup before starting with us at Xoxoday.

Former founders at Xoxoday: entrepreneurs helping entrepreneurs

Srivatsan Mohan (Ridingo)

I met Srivatsan in 2014, and I didn't expect a rendezvous that would critically influence the Xoxoday trajectory in the coming time. Sri - as we call him - was busy building his startup at the time. He eventually got a successful exit in 2018. I am deeply grateful to Srivatsan for taking a leap of faith and joining hands with us at a crucial juncture of his career. Srivatsan has brought tremendous value to our engineering functions. He typically injects bushels of sincerity, agility, discipline and technical wisdom into everything he does in the company. His contribution has been immense, and his people skills are exemplary.

Mayank Singh (Acevestor)

Mayank and I go back a long way - all the way to 2007, when we had both checked into the full-time MBA program at IIM Kozhikode. The acquaintance grew as we subsequently turned into colleagues at Flipkart. He joined us in 2018 after running his fintech startup for a couple of years. Mayank is someone who lives and breathes numbers and user experience (UX). He has been the primary force behind our product-first and customer-first DNA in technology. He is the one who seeded a data-driven mindset across the culture. And he is the person setting the bar of excellence a little higher every day (which can be exasperating at times, but we wouldn't have it any other way). Mayank's ethos for deep research, eye for detail and vision of the invisible bring clarity, substance and conviction to the decisions we make and take.

Girish Vishwanath (Planetworx, Trapyz)

After more than a decade of working as a professional, Girish found his zen in entrepreneurship. What happens when an entrepreneur finds his zen? He solves one business problem after another, learning all the time and helping startups grow.

Girish is one such intrepid entrepreneur who was the Chief Everything Officer at Planetworx since co-founding it in 2016, before joining Xoxoday as CBO for Plum in September 2021. Girish was instrumental in helping create Trapyz, an audience intelligence platform that provided brands and marketers with AI-driven insights on consumer behaviour and enabled their clients to drive contextual and effective marketing campaigns.

After successfully helming Planetworx for five years, Girish was part of the founding team that was acquired by Xoxoday. Girish's focus at Xoxoday is to orchestrate growth by leveraging his past experiences, including stints at Reliance and Infosys before the plunge into entrepreneurship.

"I love how the leadership at Xoxoday is nimble, tries things out quickly, discards what does not work, and doubles down on what does," says Girish.

Mohit Bansal (Owned Labs)

I came across Mohit in late 2020 when we were all remote. Mohit had been running his start-up in product and marketing design for over three years and joined us in early 2021. In hindsight, however, we had been feeling his absence for, well, forever. Mohit has brought an extremely high quality bar to our marketing function with a great design mindset. Mohit's functional base - sharpened over a decade of corporate exposure - is strong and varied, with experiences ranging from SAP to Infosys and more.

Sathyanarayana G (Growth Meets)

AVP Growth and Marketing, Xoxoday | Founder and Growth Hacker, Growth Meets

"Bite off more than one can chew and then chew as hard and fast as you can" is one quote that has long inspired Sathyanarayana (Sathya), who joined Xoxoday at the end of August 2021 as the AVP Growth and Marketing.

True to the spirit of one of his favourite quotes, Sathya was the founder and growth hacker at Growth Meets, a growth marketing agency that worked closely with founders of tech startups to help them with problem-solution fit and product-market fit, and to scale their customer acquisition strategy. A lot of chewing and solving there.

Sathya believes that you can get results in growth marketing without breaking the bank. At Xoxoday, he is focused on enabling closer working between the marketing team and other teams such as product, engineering and sales, so that Xoxoday blitzscales.

Aditya Shah (FamousEnuf)

In 2015, I came across Aditya while searching for a vendor and discovered his company. We discussed and kept in touch. Later, he shared that he wanted to get into a technology-focused professional startup, which is how he started his Xoxoday journey. Aditya is someone who can toggle and juggle multiple business roles and mandates effortlessly. His redoubtable leadership, execution and people skills have been exemplary. Not surprisingly, Aditya is also one of the most adored managers in our company.

Vivek Parihar (Webonise Lab, Yogurt Labs)

I met Vivek through a start-up group. Vivek looks, sounds and acts like a serial entrepreneur. But to call him one would be missing the point - for the man is considerably more. For one thing, Vivek is the proud co-founder of two lucrative technical organizations - Webonise Lab and Yogurt Labs. Secondly, he has led tech teams at Yatra and Rizort. He joined us in 2019 as the head of engineering for the Plum product. Vivek's fascination and passion for "wonder what's around the corner?" (read: ahead-of-the-curve technology) helped us make some big, bold decisions in tech that are giving good results today. In early 2021, Vivek moved on to lead technology roles at Licious.

Dhiraj Kathuria (The Little Chef, Yipeedo)

Dhiraj is a start-up geek whom we met through our co-founder Kushal. He started The Little Chef and Yipeedo - the latter joining forces with Xoxoday (then Giftxoxo) to usher in new frontiers in the personalized experiences space. With Dhiraj as VP of Technology in 2015, we also launched the Frogo mobile app, allowing users to book activities and experiences around their city. Dhiraj brought a deep tech culture into the company and quickly ramped up our core tech stack. Dhiraj exited in 2017 and started Platify.co, a startup that was acquired by RMZ Corp.

Shalini Nautiyal (Yipeedo)

Just like Dhiraj, Shalini co-founded Yipeedo before it joined hands with Xoxoday (then Giftxoxo), where she was head of product for the Frogo mobile app. Shalini brought extremely high passion to the experience marketplace business and a never-say-die resilience. Shalini exited in early 2018.

Regan Rodricks (BlueBulb)

One fine evening in 2010, Regan quit his job as a copywriter and started BlueBulb.in, a one-stop destination that helps people locate awesome adventures and jaw-dropping experiences across the length and breadth of India. In Regan's own words, "My days at Blue Bulb are well-packed with finding new Local and Travel Experiences, building Partnerships, heading the Creative side of the business." He joined us through the acquisition of BlueBulb in 2017. His creative hat and design skills made him the right choice to head design for us.

Piyush Agrawal (YDS)

Piyush was running his start-up YDS before he met me in 2018. As the VP of Plum Product, he has brought tremendous energy and velocity to the business, with strong business acumen and a knack for translating it so well into products. Few things get the nod from Piyush without scathing scrutiny. He is always thinking about business and keeps pushing the boundaries. I get it, Piyush: it's just those entrepreneurial chromosomes - working overtime, as always.

Mahendra Rathod (TrekNomads, Sellerworx)

It was my engineering classmate Rajan who introduced me to Mahendra. Mahendra was working with the startup Sellerworx and joined us in 2016. An IIM Bangalore alumnus, Mahendra took many data-driven initiatives in operations, sales, strategy and finance. He brought deep insights and method to the madness. Mahendra later exited in 2019 and started consulting for various startups, including ours.

Uday Kumar (8th Sense Technologies)

Growth and Marketing Manager, Xoxoday | Founder and CEO, 8th Sense

Wearing multiple hats as an entrepreneur is usually a necessity, but it becomes a habit, a way of life for some. Uday is one such founder, who joined Xoxoday full-time as Manager, Growth and Marketing, handling inbound sales, products and events. In parallel, Uday is also the founder of 8th Sense Technologies, a venture focused on improving two-wheeler rider safety in India using deep tech and data science. He had worked on it since early 2018 and formally registered the firm in March 2019.

Uday brings the versatility to handle multiple things from his entrepreneurial experience, along with hands-on market research and marketing skills. At Xoxoday, he has been learning the nuances of SaaS businesses and sales strategies.

"Be the change that you wish to see in the world" is his favourite quote, and he lives it by interacting with college students about entrepreneurship and motivating them to become job creators.

Rajan Jindal (Livhea)

Rajan was my engineering buddy and had a managerial panache and finesse that he showed in his stints at P&G, Snapdeal and Sellerworx before moving to Xoxoday as VP of business ops and products. He scaled the category management and customer experience teams and was highly adored by the team. His role took Xoxoday's customer experience practice to new heights. Rajan later started Livhea, a pioneer in women's health technology.

Ranganathan (Planetworx, Trapyz)

I met Ranga through my MBA friend Rajeev. Ranga led technology for Plum, our flagship product. He brings two decades of mission-critical technology experience, having led engineering at companies like HP, Vizury and his own start-up, Planetworx. His combination of leadership skills and technical depth helped us scale a high-growth product like Plum.

Abhinava Dinesh (CloudBrew, Merak.AI, imTastic)

Abhinava joined us through IIT Kanpur campus hiring. Thanks to my co-founder Abhishek for finding such a gem. Abhinava, in his own words, has always been passionate about decoding how things work. His knack for digging up unconventional tech solutions to conventional problems has helped us scale in a big way. Abhinava joined us in 2015 and left in between to try his own start-up, before joining us back in 2019 as a tech lead.

Ankit Bindal (Gapoon)

Ankit Bindal used to work with Abhishek in his previous start-up, Prodintel. Ankit later started Gapoon, a hyper-local platform for 'house help' problems - much before Urban Company started doing the same thing. After his successful exit, Ankit received a call from Abhishek. The ask wasn't 100% clear (a true-blue entrepreneur's role never is), but the task was: "Start from tomorrow!" Since then, Ankit has been one of our stars in tech, looking after the A-to-Z of our product Empuls, with a team that looks up to him.

Suhas Gujarathi (Mahapantry, Saguna Consulting)

I met Suhas through my apartment buddy, Rahul. Suhas was running his consulting startup in the US. Even before he formally joined us as US Sales Director in 2019, we were sold on the energy Suhas carried and the positivity he exuded. Suhas brings over 15 years of experience in business development in the US markets. He not only makes us shine brighter in the Americas but scales our confidence, letting us compete shoulder-to-shoulder with global giants.

Ambika Jindal (Northern Lights Solutions)

Ambika got in touch with me through Aditya, as someone completely away from the tech world. She had exited her start-up, Northern Lights Solutions, and we weren't sure how she would fit into a tech startup. But I was confident that she could do something very good, and she started with us in mid-2018 in business development. With her can-do attitude, she could and did close some of the toughest deals for us in international markets. Few can match her meticulous follow-ups and result-oriented approach.

Anindo Bandyopadhyay (OpenOnward, UniteGPS)

When it comes to the entrepreneurial spirit, Anindo is the genuine article. His speciality? Take a good thing, make it better. He was a crucial piece of Xoxoday's founding puzzle and one of Abhishek's best finds. After co-founding UniteGPS back in 2010 and OpenOnward in 2012, Anindo joined us in 2015 and led critical changes in the way Xoxoday's technical side works, making it better than the best. Anindo is extremely calm, and one can learn a lot from him about handling tough situations and pressure with ease. He is revered by his teammates.

Yugam Bhimsaria (Lil Sherpa, Man's Got Buns)

I got in touch with Yugam through my friend Gaurav. Yugam had co-founded a craft store that sold products curated from local businesses and flea markets, and it did fairly well. He also built Man's Got Buns, a startup born of his self-taught baking skills, which he ran in parallel while working with us.

That's not Yugam's only superpower, though. He also excels in the art of building relationships - something that has kept Xoxoday top-of-mind with both clients and potential patrons, and spread priceless good vibes. After all, as they say, people may forget what you said or did, but they'll never forget how you made them feel. It could have been Yugam's quote.

Vinayaka Siddesh (Jeev.ai, YoungMind Corp)

Vinayaka handled our finance function from 2017 to 2019, before going on to start his own company, Jeev.ai. Vinayaka was our first senior hire in the finance function. He brought in a lot of processes and helped us scale our finance and accounting function in a big way. In case I haven't said this explicitly before: "Thanks, Vinayaka. It meant a lot to us."

Naveen Mallesh (TrekNomads, BookMyInterest)

Naveen joined us through our acquisition of his start-up, BookMyInterest. I still remember the day I met him at a Rise conference in Bangalore; after a few discussions, we shook hands to do business together. Naveen added mind and muscle to our business development endeavours right up till 2019. But you can't cage a 'free spirit' for too long, can you? It was a matter of time before Naveen would follow his passion for adventure and veer off the highway. That's exactly how this script played out. Naveen started up TrekNomads, a company that aims to disrupt the trekking space. It was Naveen who introduced an appreciation for fitness, sports, running and trekking into our culture. The legacy lives on.

Shourya Vikram Shah (Ant Theory)

Shourya joined us after successfully kicking off Ant Theory, a unisex apparel brand. I remember meeting him over dinner at a mall in Delhi. He worked with us for a couple of years in the business team, and later moved on to start a health tech start-up. A brief association, but we're the richer for it.

Mohammed Jameel (Mantiqh Digital Tech)

Jameel joined our customer success team in 2019. With Jameel, the customer wasn't just king, but judge, jury and executioner all rolled into one. The attitude is reflected in the numbers. Jameel didn't just help scale our customer success function; he was instrumental in the vital tweaks and adjustments we had to make in the pandemic-led #newnormal. Jameel went on to start his own company, Mantiqh Digital Tech.

Abhishek Vyas (My Haul Store)

Abhishek Vyas is the quintessential 'small-town guy with big city dreams'. I still remember meeting him at a small cafe in Delhi in 2016 at 8 in the morning. While the tea was steaming, the real kick came from the spirited conversation we had about exploring new frontiers. Abhishek brings oodles of energy and momentum into the mix and can drive sales in a big way. He was instrumental in scaling our inside sales function before he started his own company, My Haul Store, in 2019.

Chandrashekhar T (Insyde Sales)

Head, Strategic Alliances and Inside Sales, Xoxoday

Entrepreneurship is a magic bug. Once it has bitten you, you remain under its spell. That's definitely the case with Chandrashekhar, aka Chan, who joined Xoxoday in August 2021 as the Head of Strategic Alliances and Inside Sales. Before joining Xoxoday, he had two stints as an entrepreneur, always focusing on sales and bringing in revenue.

Chan's first tryst with entrepreneurship was between 2011 and 2014, when he started Insyde Sales, a sales outsourcing company that functioned as the inside sales engine for growing startups in India. Later, while working for another firm, Chan spotted an opportunity for the firm to set up a co-working space and was closely involved in making it one that offers a comprehensive set of services for the startups using it.

Chan brings his passion for sales to propelling Xoxoday's inside sales efforts. He also has a treasury of icebreaker questions that are suitable for warming up people anywhere - on a sales call or at a party!

Shreedhar V (Oyku Tech)

AVP - Product and Growth, Plum, Xoxoday | CEO and Co-founder, Oyku Tech, Inc.

What's the hardest part of being a product manager? Explaining what you do to your parents. But Shreedhar, aka Shred, seems to have figured it all out! Shred is a core product growth guy. Before joining Xoxoday, Shred built a no-code platform, scaled the start-up, and took it to the final round of Y Combinator.

He has also built a few hobby projects on Amazon Alexa that are used by millions every month. Shred helps nail the product and growth functions at Xoxoday.

Ranjan Athreyas (Printalytix)

Sales Account Manager, Empuls, Xoxoday | Co-founder and Head of Sales, Printalytix Pvt Ltd

"Let's all collaborate and grow together - across and within the orgs!" says Ranjan, who joined Xoxoday as a Sales Manager, Empuls, in September 2021. Evidently, his conversational skills are his conversion skills, as his career graph proves. Ranjan is a passionate seller with a decade's experience in enterprise selling in the manufacturing space.

Before joining Xoxoday, Ranjan co-founded and headed sales at Printalytix Pvt Ltd for three years. Printalytix offered manufacturing-as-a-service: consulting and services for everything from prototyping to contract manufacturing of hardware (touch-and-feel, mechanical) components across plastic, composite and metal, through 3D printing or conventional manufacturing.

He has also worked in international sales at Mu Sigma, a pure-play analytics company. The Empuls sales team is tapping into Ranjan's experience in leading national and international sales.

Sriram Murali (Crisp, earlier Tenreads)

Engineering Manager, Xoxoday | CTO, Crisp (earlier Tenreads)

Sriram joined Xoxoday in September 2021 as an Engineering Manager in the Plum team. In his own words, Sriram is "a stack agnostic polyglot who loves to build products for scale with Spartan engineering footprints."

True to his description, Sriram had, in his earlier stint, built the tech that drives Crisp's (earlier Tenreads) B2B and B2C pipelines across the stack. Crisp was into context-augmented, bite-sized news for users on the move. The app provides a three-line summary of "what matters", within the report of what the journalist thinks matters.

At Plum, Sriram looked forward to chipping in anywhere and everywhere that matters to help Plum thrust ahead of the curve.

Janani Rangarajan (Decipher Consulting)

Senior Product Marketing Manager, Empuls, Xoxoday

What is one word that connects mathematics to marketing? Janani would say "stories." Mathematics is the language in which science tells her stories; marketing is the form in which brands and companies tell their stories. As a mathematician turned marketer, it is her personal quest to explore the intersections.

Janani joined Xoxoday in October 2021 as part of the product marketing team of Empuls. She started her career in impact research at IIT Madras's RTBI before moving into marketing.

Before joining Xoxoday, she ran her marketing consulting firm, Decipher Consulting (decipher the pun behind the name?), which worked with growing SMBs on their go-to-market strategies to foray into new markets or verticals, or to transition a service into a product offering.

She believes that one of the core aspects of marketing is to weave stories that resonate with the desired audience, thereby enabling sales. She is focused on doing the same at Xoxoday.

Aashu Manchali (Mercenary.club)

Product Marketing Manager, Empuls, Xoxoday

How do you land a job as a customer marketing manager? If you are Aashu, you do so by marketing yourself to your prospective boss, aka your customer, by writing a clincher of an introduction email.

Aashu joined Xoxoday in November 2021 as a Customer Marketing Manager. Aashu is a history buff and dabbled in public policy before taking the plunge into the non-policy world. A little after, he turned into an entrepreneur, running a business called Mercenary.club.

Mercenary.club was a marketplace for consultants that attempted to organize the white-collar gig economy. It matched leading industry consultants with legacy businesses that had just jumped on the bandwagon of digitalization.

Aashu brings versatility to the table, having worked on everything from product-led growth to customer marketing. He looked forward to leveraging his skill sets while learning, amongst many things, "the maturity that the leadership at Xoxoday possess."

Harish Ramasamy (Ingeniocrats: 1Trip.io, HungryTripper)

AVP, Product Management, Plum, Xoxoday

You can't make everyone happy unless you have a travel ticket. Harish realized this early and put the idea into action through his startups 1Trip.io and HungryTripper.

Harish joined Xoxoday in mid-November 2021 as AVP Products. Before joining Xoxoday, Harish was a co-founder and director of Ingeniocrats Pvt Ltd, a travel tech products firm, where he led product development, digital marketing and category for its two products, 1Trip.io and HungryTripper.

Together, 1Trip.io and HungryTripper helped travellers and agents customize holidays and create itineraries on a single page - including flights, hotels, experiences and transfers. Harish brings strong technical nous and leadership skills from his founder experience, and joined to work on launching new categories and ventures at Xoxoday.

Ibrahim Basha (Qwik Laundry)

Senior Sales Executive, Plum, Xoxoday

Mountains and startups have a lot in common. The dizzy heights to be scaled, the vagaries of the weather, the ups and the lows and, most importantly, the adrenaline rush that comes with reaching every stage. Both are not for the faint of heart. Ibrahim is one of the brave hearts who chose the startup climb.

Ibrahim was one of the co-founders of Qwik Laundry, a retail laundry service provider that operated in Bangalore. Starting with one store at Koramangala in 2015, Qwik Laundry grew to 8 stores and was acquired by Laundrokart in 2020. "I am an allrounder, having done everything from location scouting to finance and accounting at Qwik Laundry," says Ibrahim.

He first worked with Xoxoday as part of the sales team between 2017 and 2020 and rejoined in September 2021 as a Strategic Alliance and Partnerships Manager. He has always loved the never-say-die attitude that folks at Xoxoday exhibit, and especially credits Sumit for being an inspiration on how to close sales deals.

Entrepreneurship is a gift. Unwrap yours

Founders and entrepreneurs deserve special respect. It does not matter whether you had a good exit or not, whether you failed or succeeded, or whether you were small or big. What matters is that you were one of those very few brave hearts in the world who showed courage, confidence, grit and determination to back yourself. What matters is that you chose to stand up, be counted, and do the only thing that matters: get started.

Every founder possesses something special that remains 'unfound' if you have not gone through that journey. At the end of the day, that's what a founder's real job is: find yourself and give it to the world. That is why entrepreneurs helping entrepreneurs matters so much to us. For more lessons from our own journey, read 12 rewarding years: lessons for new entrepreneurs.

We welcome founders and entrepreneurs to explore possibilities with Xoxoday. Some idea you've been tinkering with for a while? Missing the ecosystem to get something off the ground? We are always available for a chat over a cup of tea or coffee or my favourite plant-based juices. After all, empirically speaking, that's where most 'eureka moments' happen.