Kritika Pathak
Product Marketing Manager
Kritika Pathak sits at the intersection of technology, psychology, and storytelling. As a Product Marketing Manager, she explores how products earn trust, loyalty, and advocacy through thoughtful positioning, customer insights, and strategic go-to-market execution. When she's not immersed in product strategy, you'll probably find her reading about behavioral science or chasing her next big idea.
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More from Kritika Pathak
Complete guide to earn and burn loyalty program: how it works, why most fail, and how to fix it
Kritika Pathak
May 18, 2026
15 best loyalty programs in the US: real examples by type and what brands can learn
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May 12, 2026
Open loop vs closed loop vs semi closed reward: how to pick the right model for your loyalty program
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May 28, 2026
How banks in Southeast Asia use loyalty to drive digital banking adoption
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May 28, 2026
How to enhance lifecycle marketing with loyalty programs
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May 28, 2026
How to set loyalty program KPIs that both your CFO and CMO care about
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May 28, 2026
Convenience store loyalty program: build one that lasts
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May 28, 2026
Cashback vs points loyalty: which mechanic drives better retention?
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May 28, 2026
How Gen Z are reshaping loyalty programs
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May 28, 2026
How to audit your customer loyalty program
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Jun 4, 2026
Xoxoday Partners with Blue Ocean Loyalty to Expand Enterprise Loyalty Through an Open Ecosystem
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Jul 21, 2026
Loyalty in Commodity & Agri Trade: Rethinking Customer Rewards for Agriculture
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Aug 5, 2026
Loyalty in the Pharma Industry: Designing Rewards Programs Around Treatment Adherence, Not Just Purchases
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Aug 5, 2026
Turning Channel Partners into Category Champions: A Blueprint for B2B Channel Loyalty
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Aug 5, 2026
Why Gig Platforms Need a Loyalty and Gamification Layer, Not Just Better Pay
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Aug 5, 2026
How to Build an Influencer Loyalty Program for Plumbers and Dealers
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Jul 27, 2026
What is a channel loyalty program? A complete guide for distributors and dealers
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Aug 1, 2026
Customer Loyalty Program Software: A Buyer's Guide for Enterprise Brands
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Jul 27, 2026
How to Measure Loyalty Program ROI: The CMO's Guide to Proving Program Value
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Aug 3, 2026
How to measure loyalty program ROI: metrics, formula, and a framework that works
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Jul 27, 2026
How to reduce customer churn: a loyalty-first playbook for retention leaders
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Aug 3, 2026
Types of Loyalty Programs: Points, Tiered, and Paid Models Compared
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Jul 28, 2026
Channel loyalty for power tool brands: one system, two audiences that actually convert
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Aug 17, 2026
Beyond commission: how insurance carriers can win more agent share of wallet
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Aug 19, 2026
Building a Channel Loyalty Program for Retailers and Electricians
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Aug 10, 2026
Dealer Loyalty for Cable and Wire Distributors
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Aug 20, 2026
What makes a customer loyalty program work for public transport riders
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Aug 20, 2026
How to Run One Loyalty Program Across Multiple Restaurant Brands
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Aug 20, 2026
Influencer Loyalty Program for Masons and Contractors: How It Works
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Aug 20, 2026
How a Healthcare Loyalty Program Platform Makes Doctor Referrals Measurable
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Aug 20, 2026