Kritika Pathak
Product Marketing Manager
Kritika Pathak sits at the intersection of technology, psychology, and storytelling. As a Product Marketing Manager, she explores how products earn trust, loyalty, and advocacy through thoughtful positioning, customer insights, and strategic go-to-market execution. When she's not immersed in product strategy, you'll probably find her reading about behavioral science or chasing her next big idea.
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More from Kritika Pathak
Complete guide to earn and burn loyalty program: how it works, why most fail, and how to fix it
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May 18, 2026
15 best loyalty programs in the US: real examples by type and what brands can learn
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May 12, 2026
Open loop vs closed loop vs semi closed reward: how to pick the right model for your loyalty program
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May 28, 2026
How banks in Southeast Asia use loyalty to drive digital banking adoption
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May 28, 2026
How to enhance lifecycle marketing with loyalty programs
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May 28, 2026
How to set loyalty program KPIs that both your CFO and CMO care about
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May 28, 2026
Convenience store loyalty program: build one that lasts
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May 28, 2026
Cashback vs points loyalty: which mechanic drives better retention?
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May 28, 2026
How Gen Z are reshaping loyalty programs
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May 28, 2026
How to audit your customer loyalty program
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Jun 4, 2026