Best White-Label Reward Catalog and Redemption Platforms for Loyalty Vendors

A loyalty vendor signs a bank in Dubai. Launch is in eight weeks, and the bank wants members to redeem points for local gift cards, travel and mobile top-ups under the bank's own brand.

Building that catalog means contracts with dozens of suppliers, a fulfillment flow for each country and a redemption screen that looks like the bank's app. Most vendors would rather buy that layer than build it.

That is the job of a white-label reward catalog and redemption platform. You plug it into your loyalty engine, put your client's brand on top and let the supplier handle sourcing and delivery.

We compared 10 platforms by how each one supplies the redemption layer, so a loyalty vendor can match the provider to its clients and markets.

Disclosure: Xoxoday publishes this guide and Plum is one of the 10. All are judged on the same criteria.

The best white-label reward catalog and redemption platforms

1. Xoxoday Plum for loyalty vendors that need a catalog they do not have to source or fulfill
2. CarltonOne for HR tech and partner platforms that want a no-code storefront
3. Catalog API for developer teams that want control over catalog curation and billing
4. InComm Incentives for vendors that need branded and open-loop cards ordered in bulk
5. Cadooz for European programs that need gift card supply by API
6. Capillary Technologies for retail and consumer brands that already run Capillary for loyalty
7. Loylty Rewardz for banks and retailers in India and Asia-Pacific that want a white-label redemption engine
8. RewardOps for teams that want to mix their own suppliers with a partner marketplace
9. White Label Loyalty for brands that want a customizable loyalty platform with a ready-made reward range
10. Pluxee for teams that want branded gift codes distributed inside their own catalog

What makes a white-label catalog and redemption platform work?

Members only value points if they can spend them. A good platform gives every member something local to redeem, under your client's brand, without extra work for your team.

We judged every platform on five tests:

• White-label depth. Can your client's logo, colors, domain and language sit across the storefront and the redemption emails?
• Catalog reach by country. Does each market have several brands members use, not one token option?
• Integration path. Look for an API, SDKs or a no-code storefront that fits your loyalty engine.
• Fulfillment and billing. Check who delivers the reward, how fast, and when you are billed.
• Controls and reporting. Budgets, approvals, fraud checks and redemption data matter once clients scale.

We weighted white-label depth and catalog reach most, because those decide whether your client's members redeem. Feature claims come from each vendor's public pages, written in our own words. Ratings come from G2 and Capterra as of October 2026 and change over time. Where a score rests on fewer than 20 reviews, we show the count.

The best white-label reward catalog and redemption platforms at a glance

1. Xoxoday Plum

Global reward infrastructure. Plum is the catalog and redemption layer behind a loyalty program. Xoxoday owns the catalog: 10M+ reward options across 150+ countries, so a loyalty vendor does not stitch together aggregators to cover new markets. Rewards come as points, codes, reward links or direct gift cards from one interface.

A vendor can brand the storefront and redemption experience, then connect through a REST API, SDKs and webhooks. Plum also connects to Salesforce Loyalty Cloud through single sign-on, so members redeem points without a custom build. Recipients can check out as a guest and redeem part of a balance.

Plum covers the catalog and redemption layer only. A vendor that also needs earn rules, tiers and member data will pair it with a loyalty platform.

2. CarltonOne

Global reward infrastructure. CarltonOne offers a white-labeled rewards platform that partners embed into their own products, with a branded storefront on top. Its public pages describe no-code storefronts and turnkey integrations that need no developer time, and a launch measured in weeks.

The company says it reaches 190+ countries with millions of rewards, spanning merchandise, eGift cards, experiences, travel and mobile top-up. Its sweet spot is software vendors in HR tech, learning and partner management. The storefront is formerly known as GRS Storefront, from Global Reward Solutions.

3. Catalog API

Global reward infrastructure. Catalog API, built by Whapps, supplies a rewards catalog through a REST API. The vendor brands the experience, curates the catalog by program, audience or region, and can show its own products next to supplier rewards.

The company says it integrates 80+ suppliers and supports 120+ countries. Signed webhooks with delivery logs and a sandbox suit engineering-led teams, and billing happens on redemption, not on issuance. Rewards include gift cards, prepaid cards, merchandise, travel and experiences.

4. InComm Incentives

Gift card and prepaid supply. InComm Incentives is the business arm of InComm Payments. Its public pages list a gift card API for custom front ends, an ecommerce shop, and a customer loyalty platform with a points bank and catalog management.

The catalog covers 1,000+ gift card brands plus 6,000+ merchandise and travel options, the company says. Buyers can integrate by API, order through a portal or drop a CSV on a secure FTP site. Prepaid cards on Visa, Amex and Mastercard sit next to retail gift cards.

5. Cadooz

Gift card and prepaid supply. Cadooz is a Hamburg-based reward and gift card provider founded in 2000. Its public pages describe gift cards from 500+ brands, and partners can integrate through a SOAP-based order service.

It suits a loyalty vendor serving German and wider European members that needs gift card inventory behind its own storefront. Public detail on a white-label portal is limited, so confirm what front end a partner receives during evaluation.

6. Capillary Technologies

Loyalty-platform redemption modules. Capillary is a loyalty platform with a rewards catalog module built in. Its documentation describes a catalog of merchandise, gift cards, coupons and cart promotions, tied to external reward partners and configurable through an API-first design.

Members can combine points from several vendors in a single redemption, and individual and group wallet points can be used together. The catalog is part of the loyalty platform, so it fits teams that want one system. A vendor on another loyalty engine would not use it alone.

7. Loylty Rewardz

Loyalty-platform redemption modules. Loylty Rewardz sells a white-label rewards platform to banks, retail, insurance and hospitality brands. Its redemption engine is built on REST APIs and aims to match the right reward to each member.

The platform runs on web and on Android and iOS apps. Public pages are light on catalog size and country coverage, so a global program should request a country-by-brand list before shortlisting it.

8. RewardOps

Loyalty-platform redemption modules. RewardOps, based in Markham, Ontario, offers a rewards platform, a marketplace and a member experience layer. The marketplace gives access to its partner ecosystem, lets a client bring its own suppliers, or blends both.

Operations teams get item curation, order management and configurable reporting, with open APIs and support for multiple currencies and languages. Promo codes can discount by points, percentage or cash value, which helps earn-and-burn programs.

9. White Label Loyalty

Loyalty-platform redemption modules. White Label Loyalty is an enterprise loyalty platform that lets a business run branded loyalty programs under its own name. Its public listings describe rewards management, multi-channel communication and a ready-to-go range of rewards, with full customization of the member experience.

It is a full loyalty platform, so redemption comes bundled with earn rules and member management. A vendor that already runs its own engine would use it as a replacement, not as an add-on catalog.

10. Pluxee

Benefits-led network. Pluxee, formerly Sodexo Benefits and Rewards, runs a rewards and recognition suite alongside employee benefits products. Its Gift Code is now API-enabled, so organizations can distribute Pluxee digital products on demand inside their own catalog.

Coverage depends on the country site, and Pluxee's public material is written for employee and channel partner rewards more than for loyalty vendors. Confirm which markets and modules a partner receives.

What to ask before you choose a platform

Every demo shows a large catalog. These four questions show what is behind the number.

• Which brands are live in our clients' top five markets? Ask for a country-by-brand list, not a global brand count.
• How much of the storefront can carry our client's brand? Check the domain, emails and receipts, not just the logo.
• Who fulfills and who bills? Confirm delivery times, expiry rules and whether billing happens on issuance or on redemption.
• How does it connect to our loyalty engine? Ask for the API reference, sandbox access and a reference client on the same engine.

For more on the mechanics, see our guides to what a rewards API is, how a global rewards marketplace works and the reward redemption engine for loyalty programs.

Which white-label catalog should you choose?

If you need a catalog you do not have to source or fulfill, with a brandable storefront and API, start with Plum. If your buyer is an HR tech or partner platform that wants a no-code storefront, look at CarltonOne. Engineering-led teams that want curation control should evaluate Catalog API.

InComm Incentives and Cadooz fit teams that need card supply behind their own front end. Capillary, RewardOps and White Label Loyalty suit teams that want the catalog inside the loyalty stack, Loylty Rewardz fits banks and retailers in India and Asia-Pacific, and Pluxee fits programs where benefits and rewards overlap.

If your next client launch is weeks away, see how Xoxoday Plum would plug into your loyalty engine.