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API and Integrations

Top 10 Blackhawk Network Alternatives for Gift Card Programs

Compare 10 alternatives for gift card programs, from global rewards APIs to bulk card sellers and regional platforms. See where Xoxoday Plum fits.

AWApoorva WateNovember 5, 202613 min read
Top 10 Blackhawk Network alternatives for gift card programs

A rewards manager renews the gift card program for a second year. The first year ran on one large supplier and worked. Now the program is going to new countries, the finance team wants one contract for gift cards and other rewards, and a few brands take weeks to enable.

Moments like this are when many teams start comparing Blackhawk Network alternatives. Blackhawk Network sells digital and physical gift cards and prepaid Visa and Mastercard cards, and its rewards offering includes the Tango platform. It suits many large programs. Teams that need deeper local catalogs, rewards beyond gift cards, hands-on controls or a different supplier often look further.

The stakes per reward keep rising. The Incentive Research Foundation found the average gift card value in North American programs climbed to $193 in 2025, up from $142 a year earlier. We compared 10 platforms on what matters to the person running the program.

Disclosure: Xoxoday publishes this guide and Plum is one of the 10. All are judged on the same criteria.

The best Blackhawk Network alternatives

  1. Xoxoday Plum for gift card programs that also need other rewards in 150+ countries (G2 4.6/5)
  2. InComm Incentives for US enterprises buying bulk gift and prepaid cards (G2 4.0/5)
  3. Onbe for payouts where recipients choose cards, bank or wallets (G2 5.0/5)
  4. Giftogram for branded gift card rewards for US employees and customers (G2 4.8/5)
  5. eGifter Rewards for Salesforce teams sending US and Canada gift cards (G2 4.6/5)
  6. Ifeelgoods for e-gift card programs in France and Europe
  7. Cadooz for German and European gift card and benefits programs
  8. Epipoli for gift card and welfare programs in Italy and Europe
  9. Snappy for team gifting and recognition where recipients pick from curated gifts (G2 4.8/5)
  10. Awardco for employee recognition programs with a rewards marketplace (G2 4.9/5)

What makes a good Blackhawk Network alternative?

Gift cards are not going away. The question is which supplier can carry your program as it grows.

73%

Channel programs expecting gift card use to grow next year

North America, IRF 2026 outlook

$193

Average gift card reward value in 2025

up from $142 in 2024, IRF

80%

Organizations using brand-specific gift cards

North America, IRF 2026 outlook

Source: Incentive Research Foundation, Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting, December 2025.

More programs, bigger rewards and a pull toward named brands all point one way. The supplier behind your program has to match where recipients live and what they want to buy.

We judged every platform on five tests:

  • Catalog by country. How many brands can a recipient in each of your markets actually redeem, not just the global headline number?
  • Reward range. Gift cards only, or prepaid cards, cash-outs, merchandise and experiences when a gift card is the wrong fit?
  • Program controls. Look for budgets, approvals and audit trails before sends spread across teams and markets.
  • Delivery and integration. Can the same platform send by link, code, email or text, with a public API or no-code options?
  • Fit for the program owner. Is it built for employees, customers, partners or research panels, or does it stretch to cover them?

We weighted catalog by country and program controls most, because those decide whether a program survives a new market. Feature claims come from each vendor's public pages, written in our own words, and figures marked as company claims are the vendor's own. Ratings come from G2 and Capterra as of November 2026 and change over time. Where a score rests on fewer than 20 reviews, we show the count.

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The best Blackhawk Network alternatives at a glance

Xoxoday Plum
Best for
Gift card programs that also need other rewards in 150+ countries
Standout feature
10M+ rewards options behind one REST API
Rating
G2 4.6 ยท Capterra 4.4 ยท G2 Leader 2026 (Xoxoday)
InComm Incentives
Best for
US enterprises buying bulk gift and prepaid cards
Standout feature
Single-source gift card API with real-time activation
Rating
G2 4.0 (fewer than 5 reviews)
Onbe
Best for
Payouts where recipients choose cards, bank or wallets
Standout feature
10+ payout methods through one integration
Rating
G2 5.0 (1 review)
Giftogram
Best for
Branded gift card rewards for US employees and customers
Standout feature
Custom-branded gift cards with scheduled sends
Rating
G2 4.8
eGifter Rewards
Best for
Salesforce teams sending US and Canada gift cards
Standout feature
Salesforce AppExchange app plus Gift Card API
Rating
G2 4.6 (15 reviews)
Ifeelgoods
Best for
E-gift card programs in France and Europe
Standout feature
White-label gift card storefront
Rating
No public G2 or Capterra rating
Cadooz
Best for
German and European gift card and benefits programs
Standout feature
24/7 Incentive Mall for business gift card orders
Rating
No public G2 or Capterra rating
Epipoli
Best for
Gift card and welfare programs in Italy and Europe
Standout feature
MyGiftCard Business platform for B2B gift card programs
Rating
No public G2 or Capterra rating
Snappy
Best for
Team gifting and recognition where recipients pick from curated gifts
Standout feature
Snappy Stores plus Gifting, Rewards and Marketplace APIs
Rating
G2 4.8
Awardco
Best for
Employee recognition programs with a rewards marketplace
Standout feature
Rewards marketplace tied to an Amazon Business partnership
Rating
G2 4.9 ยท Capterra 4.9
Built from each platform's public product pages and G2 and Capterra listings, as of November 2026. Review counts shown where fewer than 20.

1. Xoxoday Plum

Global rewards API. Plum puts gift cards, prepaid cards, merchandise and experiences behind one Rewards API. The catalog covers 10M+ rewards options across 150+ countries and 50+ currencies, localized to each recipient's country. Developers get REST endpoints, webhooks for delivery and redemption, idempotency keys, a Postman collection and a sandbox that mirrors production.

A global consumer-insights company wired the Rewards API into its survey platform, so a reward fires the moment a panelist finishes. Panelist personal data stayed inside its own systems, and it fulfilled 43K+ rewards across 55+ countries from one integration.

Teams that do not want to build can send Reward Links and Reward Codes from the admin portal instead. Approvals and budget limits apply either way.

Pros
  • Gift cards plus prepaid, merchandise and experiences in one contract
  • Sandbox, webhooks and idempotency keys for safe retries
  • Maker-checker approvals, budgets and audit logs
Cons
  • More platform than you need for a few US gift cards a month
Key features
Rewards APIReward LinksReward CodesSandbox and production environmentsDelivery and redemption webhooksIdempotency keysMaker-checker approvalsXoxoday MCPSOC 2 certified
Ratings
G2 4.6/5ยท XoxodayCapterra 4.4/5ยท Xoxoday G2 Leader 2026ยท Xoxoday

2. InComm Incentives

Bulk prepaid and gift cards. InComm Incentives is the business arm of InComm Payments, one of the large US prepaid networks. Its Bulk Gift Card Shop sells multi-brand physical and digital cards, and its Alder API activates and delivers prepaid products in real time from one source.

It also issues an American Express Virtual Reward Card delivered by email, one at a time or in bulk. Product detail is thin on the public site, so plan on a sales call to confirm what the API covers.

Pros
  • Deep US gift and prepaid card supply
  • Physical and digital cards from one shop
  • Branded virtual reward card option
Cons
  • Product detail is not public, so confirm API scope in a demo
Key features
Bulk Gift Card ShopAlder APIAmerican Express Virtual Reward CardPhysical and digital gift cardsBulk email delivery
Ratings
G2 4.0/5ยท fewer than 5 reviews

3. Onbe

Payouts API. Onbe is a payouts company more than a gift card catalog. One API sends money to individuals as virtual or physical prepaid cards, ACH, PayPal, Venmo, Push to Card or mobile wallets, and the recipient picks the method.

A developer portal documents its REST APIs, and no-code options cover teams without engineers. Card details are tokenized, and payouts can carry the sender's brand. Onbe suits rebates, claims, refunds and research payouts more than brand-name gift cards.

Pros
  • Recipient chooses how to get paid
  • Developer portal plus no-code options
  • Branded, tokenized card payouts
Cons
  • Built for payouts, with no branded multi-brand e-gift catalog on its site
Key features
Prepaid virtual and physical cardsPush to CardACH, PayPal and Venmo payoutsApple, Google and Samsung walletsDeveloper PortalBranded payouts
Ratings
G2 5.0/5ยท 1 review

4. Giftogram

Gift card rewards for US teams. Giftogram focuses on making gift card rewards look like they came from the sender. Cards carry the company's logo, colors and message, and sends can be scheduled ahead. The company says its catalog spans 140,000+ brands worldwide.

An open API with developer docs sits beside Zapier and HR, CRM and marketing syncs. Recipients can also take prepaid Visa or Mastercard, cash through PayPal or Venmo, or a charity donation. Budgets and team spending controls keep sends in check.

Pros
  • Strong branding on every card
  • Prepaid, cash and charity options beside gift cards
  • Large G2 review base
Cons
  • No country count or formal approval workflow published
Key features
Custom-branded gift cardsOpen APIZapier integrationScheduled sendsPrepaid Visa and MastercardPayPal and Venmo cash-outsTeam spending controls
Ratings
G2 4.8/5

5. eGifter Rewards

Gift card API for US and Canada. eGifter Rewards pairs a Gift Card API with real-time delivery and a Salesforce AppExchange app, so reps can send from the CRM. Zapier, Merge.dev and SurveyMonkey connections cover other triggers.

Cards go out by email or text, with text delivery in the US only, and physical cards are available. The core catalog is US and Canada brands, and the company says a wider international catalog opens on larger orders. Departments, budgets and white-label eGreetings round it out.

Pros
  • Native Salesforce app
  • Email, text and physical delivery
  • Departments and budgets for teams
Cons
  • Core catalog is US and Canada, with international brands on larger orders
Key features
Gift Card APISalesforce AppExchange appZapier and Merge.devSurveyMonkey integrationText and email deliveryWhite-label eGreetings
Ratings
G2 4.6/5ยท 15 reviews

6. Ifeelgoods

European e-gift cards. Ifeelgoods now runs as a French e-gift card platform. The company says it works with 450+ partner brands across seven countries, connected through an API or sent in bulk by SMS and email.

It can host a white-label storefront and manages card stock and after-sales service for the client. Its site and catalog center on France and Europe, so it fits European programs better than US ones.

Pros
  • White-label storefront option
  • Stock and after-sales handled for you
  • Bulk SMS and email sends
Cons
  • French-language site and a Europe-focused catalog
Key features
Catalog APIWhite-label storefrontBulk SMS and email sendsManaged card stockAfter-sales service
Ratings
No public G2 or Capterra rating

7. Cadooz

Gift cards for Germany and Europe. Cadooz is a Hamburg-based incentives company owned by Euronet Worldwide. Business customers order, customize and replenish gift cards through its Incentive Mall portal at any hour, and its BestChoice family is a universal gift card line.

Its cadoozCard Office product handles tax-free benefits in kind as reloadable cards in the employer's own design. Public product detail is mostly press and partner material, so confirm current API and country coverage in a demo.

Pros
  • Business portal for ordering and replenishment
  • Reloadable cards for employee benefits
  • Established German and European base
Cons
  • Europe-focused, with limited current product detail on public pages
Key features
Incentive MallBestChoice universal gift cardcadoozCard OfficeBranded reloadable cardsGift card replenishment orders
Ratings
No public G2 or Capterra rating

8. Epipoli

Gift cards for Italy and Europe. Epipoli is an Italian gift card and prepaid card company. By its own count it sells 25 million cards a year through 70,000 stores, works with 600+ brands and serves 9,000+ B2B clients.

Its MyGiftCard Business platform covers incentives and welfare programs, and it has issued gift cards in the Samsung Pay wallet. Its public site is in Italian and does not describe an API, so confirm integration options directly.

Pros
  • Large retail distribution in Italy and Europe
  • Business platform for incentive and welfare programs
  • Branded B2B gift cards
Cons
  • Italian-language site, and no public API detail found
Key features
MyGiftCard BusinessMyGiftCard SquareBranded B2B gift cardsPrepaid MastercardSamsung Pay gift cards
Ratings
No public G2 or Capterra rating

9. Snappy

Gifting platform. Snappy is a gifting platform more than a gift card supplier. Recipients choose from a curated set of gifts, experiences, swag and donations, delivered by email, SMS, link, Slack or Microsoft Teams. The company says it reaches 150+ countries with 350,000+ gift options.

HRIS connections include Workday, BambooHR, Rippling and ADP, and team budgets roll into consolidated billing. A Gifting API, Rewards API and Marketplace API sit beside the platform. Gift cards are not featured on its homepage.

Pros
  • Slack, Teams, SMS and email delivery
  • HRIS connections for automated gifting
  • Team budgets with consolidated billing
Cons
  • Curated gifts rather than a brand gift card catalog
Key features
Snappy StoresGifting APIRewards APIMarketplace APIWorkday and BambooHR syncSlack and Teams deliveryAI Gifting Assistant
Ratings
G2 4.8/5

10. Awardco

Recognition and rewards platform. Awardco is an employee recognition platform with a rewards marketplace, celebrations, incentives and benefits and perks under its Awardco Engage product. The company says it covers 135 countries and 163 currencies and offers 300M reward options through an Amazon Business partnership.

Workday syncs data both ways, and recognition runs inside Slack and Microsoft Teams. It is built around employees, so it fits less well for customer, partner or survey rewards where recipients are not on the payroll.

Pros
  • Two-way Workday sync
  • Recognition inside Slack and Teams
  • Large review base on G2 and Capterra
Cons
  • Built for employee programs, not customer or partner rewards
Key features
Awardco EngageRewards marketplaceCelebrationsWorkday syncAmazon Business partnershipSlack and Teams recognition
Ratings
G2 4.9/5Capterra 4.9/5

What to ask before you switch platforms

Every demo shows a reward landing in an inbox. These four questions show what happens after launch.

  • How many brands can a recipient in each of our countries redeem? Ask for the list by country, not one global catalog number.
  • Which brands need approval before we can send them? Find out which are enabled on day one and how long the rest take.
  • Who funds and approves each send? Check for budgets by team, approval steps and an audit trail that finance can read.
  • How will we move live rewards over? Map reward IDs, balances and funding so in-flight rewards keep working during the switch.

For more on choosing suppliers, see our guides to bulk gift card platforms for corporate gifting, gift card API platforms for developers and digital gift card API alternatives.

Which Blackhawk Network alternative should you choose?

If you need gift cards and other rewards under one contract across many countries, start with Plum. For bulk US gift and prepaid cards, compare InComm Incentives, and for payouts where recipients pick cards, bank or wallets, look at Onbe. For branded US sends, Giftogram fits, and Salesforce-led teams should try eGifter Rewards.

Ifeelgoods, Cadooz and Epipoli suit European programs in France, Germany and Italy. Snappy suits curated team gifting, and Awardco suits employee recognition with a rewards marketplace.

To see how one integration handles global rewards, read the Plum Rewards API overview or our side-by-side platform comparison.

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