A rewards manager renews the gift card program for a second year. The first year ran on one large supplier and worked. Now the program is going to new countries, the finance team wants one contract for gift cards and other rewards, and a few brands take weeks to enable.
Moments like this are when many teams start comparing Blackhawk Network alternatives. Blackhawk Network sells digital and physical gift cards and prepaid Visa and Mastercard cards, and its rewards offering includes the Tango platform. It suits many large programs. Teams that need deeper local catalogs, rewards beyond gift cards, hands-on controls or a different supplier often look further.
The stakes per reward keep rising. The Incentive Research Foundation found the average gift card value in North American programs climbed to $193 in 2025, up from $142 a year earlier. We compared 10 platforms on what matters to the person running the program.
Disclosure: Xoxoday publishes this guide and Plum is one of the 10. All are judged on the same criteria.
The best Blackhawk Network alternatives
- Xoxoday Plum for gift card programs that also need other rewards in 150+ countries (G2 4.6/5)
- InComm Incentives for US enterprises buying bulk gift and prepaid cards (G2 4.0/5)
- Onbe for payouts where recipients choose cards, bank or wallets (G2 5.0/5)
- Giftogram for branded gift card rewards for US employees and customers (G2 4.8/5)
- eGifter Rewards for Salesforce teams sending US and Canada gift cards (G2 4.6/5)
- Ifeelgoods for e-gift card programs in France and Europe
- Cadooz for German and European gift card and benefits programs
- Epipoli for gift card and welfare programs in Italy and Europe
- Snappy for team gifting and recognition where recipients pick from curated gifts (G2 4.8/5)
- Awardco for employee recognition programs with a rewards marketplace (G2 4.9/5)
What makes a good Blackhawk Network alternative?
Gift cards are not going away. The question is which supplier can carry your program as it grows.
73%
Channel programs expecting gift card use to grow next year
North America, IRF 2026 outlook
$193
Average gift card reward value in 2025
up from $142 in 2024, IRF
80%
Organizations using brand-specific gift cards
North America, IRF 2026 outlook
Source: Incentive Research Foundation, Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting, December 2025.
More programs, bigger rewards and a pull toward named brands all point one way. The supplier behind your program has to match where recipients live and what they want to buy.
We judged every platform on five tests:
- Catalog by country. How many brands can a recipient in each of your markets actually redeem, not just the global headline number?
- Reward range. Gift cards only, or prepaid cards, cash-outs, merchandise and experiences when a gift card is the wrong fit?
- Program controls. Look for budgets, approvals and audit trails before sends spread across teams and markets.
- Delivery and integration. Can the same platform send by link, code, email or text, with a public API or no-code options?
- Fit for the program owner. Is it built for employees, customers, partners or research panels, or does it stretch to cover them?
We weighted catalog by country and program controls most, because those decide whether a program survives a new market. Feature claims come from each vendor's public pages, written in our own words, and figures marked as company claims are the vendor's own. Ratings come from G2 and Capterra as of November 2026 and change over time. Where a score rests on fewer than 20 reviews, we show the count.
Run gift cards and other rewards under one contract
Reach recipients in 150+ countries with 10M+ rewards options, approvals and budgets built in.
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The best Blackhawk Network alternatives at a glance
- Xoxoday Plum
- Best for
- Gift card programs that also need other rewards in 150+ countries
- Standout feature
- 10M+ rewards options behind one REST API
- Rating
- G2 4.6 ยท Capterra 4.4 ยท G2 Leader 2026 (Xoxoday)
- InComm Incentives
- Best for
- US enterprises buying bulk gift and prepaid cards
- Standout feature
- Single-source gift card API with real-time activation
- Rating
- G2 4.0 (fewer than 5 reviews)
- Onbe
- Best for
- Payouts where recipients choose cards, bank or wallets
- Standout feature
- 10+ payout methods through one integration
- Rating
- G2 5.0 (1 review)
- Giftogram
- Best for
- Branded gift card rewards for US employees and customers
- Standout feature
- Custom-branded gift cards with scheduled sends
- Rating
- G2 4.8
- eGifter Rewards
- Best for
- Salesforce teams sending US and Canada gift cards
- Standout feature
- Salesforce AppExchange app plus Gift Card API
- Rating
- G2 4.6 (15 reviews)
- Ifeelgoods
- Best for
- E-gift card programs in France and Europe
- Standout feature
- White-label gift card storefront
- Rating
- No public G2 or Capterra rating
- Cadooz
- Best for
- German and European gift card and benefits programs
- Standout feature
- 24/7 Incentive Mall for business gift card orders
- Rating
- No public G2 or Capterra rating
- Epipoli
- Best for
- Gift card and welfare programs in Italy and Europe
- Standout feature
- MyGiftCard Business platform for B2B gift card programs
- Rating
- No public G2 or Capterra rating
- Snappy
- Best for
- Team gifting and recognition where recipients pick from curated gifts
- Standout feature
- Snappy Stores plus Gifting, Rewards and Marketplace APIs
- Rating
- G2 4.8
- Awardco
- Best for
- Employee recognition programs with a rewards marketplace
- Standout feature
- Rewards marketplace tied to an Amazon Business partnership
- Rating
- G2 4.9 ยท Capterra 4.9
1. Xoxoday Plum
Global rewards API. Plum puts gift cards, prepaid cards, merchandise and experiences behind one Rewards API. The catalog covers 10M+ rewards options across 150+ countries and 50+ currencies, localized to each recipient's country. Developers get REST endpoints, webhooks for delivery and redemption, idempotency keys, a Postman collection and a sandbox that mirrors production.
A global consumer-insights company wired the Rewards API into its survey platform, so a reward fires the moment a panelist finishes. Panelist personal data stayed inside its own systems, and it fulfilled 43K+ rewards across 55+ countries from one integration.
Teams that do not want to build can send Reward Links and Reward Codes from the admin portal instead. Approvals and budget limits apply either way.
- Gift cards plus prepaid, merchandise and experiences in one contract
- Sandbox, webhooks and idempotency keys for safe retries
- Maker-checker approvals, budgets and audit logs
- More platform than you need for a few US gift cards a month
2. InComm Incentives
Bulk prepaid and gift cards. InComm Incentives is the business arm of InComm Payments, one of the large US prepaid networks. Its Bulk Gift Card Shop sells multi-brand physical and digital cards, and its Alder API activates and delivers prepaid products in real time from one source.
It also issues an American Express Virtual Reward Card delivered by email, one at a time or in bulk. Product detail is thin on the public site, so plan on a sales call to confirm what the API covers.
- Deep US gift and prepaid card supply
- Physical and digital cards from one shop
- Branded virtual reward card option
- Product detail is not public, so confirm API scope in a demo
3. Onbe
Payouts API. Onbe is a payouts company more than a gift card catalog. One API sends money to individuals as virtual or physical prepaid cards, ACH, PayPal, Venmo, Push to Card or mobile wallets, and the recipient picks the method.
A developer portal documents its REST APIs, and no-code options cover teams without engineers. Card details are tokenized, and payouts can carry the sender's brand. Onbe suits rebates, claims, refunds and research payouts more than brand-name gift cards.
- Recipient chooses how to get paid
- Developer portal plus no-code options
- Branded, tokenized card payouts
- Built for payouts, with no branded multi-brand e-gift catalog on its site
4. Giftogram
Gift card rewards for US teams. Giftogram focuses on making gift card rewards look like they came from the sender. Cards carry the company's logo, colors and message, and sends can be scheduled ahead. The company says its catalog spans 140,000+ brands worldwide.
An open API with developer docs sits beside Zapier and HR, CRM and marketing syncs. Recipients can also take prepaid Visa or Mastercard, cash through PayPal or Venmo, or a charity donation. Budgets and team spending controls keep sends in check.
- Strong branding on every card
- Prepaid, cash and charity options beside gift cards
- Large G2 review base
- No country count or formal approval workflow published
5. eGifter Rewards
Gift card API for US and Canada. eGifter Rewards pairs a Gift Card API with real-time delivery and a Salesforce AppExchange app, so reps can send from the CRM. Zapier, Merge.dev and SurveyMonkey connections cover other triggers.
Cards go out by email or text, with text delivery in the US only, and physical cards are available. The core catalog is US and Canada brands, and the company says a wider international catalog opens on larger orders. Departments, budgets and white-label eGreetings round it out.
- Native Salesforce app
- Email, text and physical delivery
- Departments and budgets for teams
- Core catalog is US and Canada, with international brands on larger orders
6. Ifeelgoods
European e-gift cards. Ifeelgoods now runs as a French e-gift card platform. The company says it works with 450+ partner brands across seven countries, connected through an API or sent in bulk by SMS and email.
It can host a white-label storefront and manages card stock and after-sales service for the client. Its site and catalog center on France and Europe, so it fits European programs better than US ones.
- White-label storefront option
- Stock and after-sales handled for you
- Bulk SMS and email sends
- French-language site and a Europe-focused catalog
7. Cadooz
Gift cards for Germany and Europe. Cadooz is a Hamburg-based incentives company owned by Euronet Worldwide. Business customers order, customize and replenish gift cards through its Incentive Mall portal at any hour, and its BestChoice family is a universal gift card line.
Its cadoozCard Office product handles tax-free benefits in kind as reloadable cards in the employer's own design. Public product detail is mostly press and partner material, so confirm current API and country coverage in a demo.
- Business portal for ordering and replenishment
- Reloadable cards for employee benefits
- Established German and European base
- Europe-focused, with limited current product detail on public pages
8. Epipoli
Gift cards for Italy and Europe. Epipoli is an Italian gift card and prepaid card company. By its own count it sells 25 million cards a year through 70,000 stores, works with 600+ brands and serves 9,000+ B2B clients.
Its MyGiftCard Business platform covers incentives and welfare programs, and it has issued gift cards in the Samsung Pay wallet. Its public site is in Italian and does not describe an API, so confirm integration options directly.
- Large retail distribution in Italy and Europe
- Business platform for incentive and welfare programs
- Branded B2B gift cards
- Italian-language site, and no public API detail found
9. Snappy
Gifting platform. Snappy is a gifting platform more than a gift card supplier. Recipients choose from a curated set of gifts, experiences, swag and donations, delivered by email, SMS, link, Slack or Microsoft Teams. The company says it reaches 150+ countries with 350,000+ gift options.
HRIS connections include Workday, BambooHR, Rippling and ADP, and team budgets roll into consolidated billing. A Gifting API, Rewards API and Marketplace API sit beside the platform. Gift cards are not featured on its homepage.
- Slack, Teams, SMS and email delivery
- HRIS connections for automated gifting
- Team budgets with consolidated billing
- Curated gifts rather than a brand gift card catalog
10. Awardco
Recognition and rewards platform. Awardco is an employee recognition platform with a rewards marketplace, celebrations, incentives and benefits and perks under its Awardco Engage product. The company says it covers 135 countries and 163 currencies and offers 300M reward options through an Amazon Business partnership.
Workday syncs data both ways, and recognition runs inside Slack and Microsoft Teams. It is built around employees, so it fits less well for customer, partner or survey rewards where recipients are not on the payroll.
- Two-way Workday sync
- Recognition inside Slack and Teams
- Large review base on G2 and Capterra
- Built for employee programs, not customer or partner rewards
What to ask before you switch platforms
Every demo shows a reward landing in an inbox. These four questions show what happens after launch.
- How many brands can a recipient in each of our countries redeem? Ask for the list by country, not one global catalog number.
- Which brands need approval before we can send them? Find out which are enabled on day one and how long the rest take.
- Who funds and approves each send? Check for budgets by team, approval steps and an audit trail that finance can read.
- How will we move live rewards over? Map reward IDs, balances and funding so in-flight rewards keep working during the switch.
For more on choosing suppliers, see our guides to bulk gift card platforms for corporate gifting, gift card API platforms for developers and digital gift card API alternatives.
Which Blackhawk Network alternative should you choose?
If you need gift cards and other rewards under one contract across many countries, start with Plum. For bulk US gift and prepaid cards, compare InComm Incentives, and for payouts where recipients pick cards, bank or wallets, look at Onbe. For branded US sends, Giftogram fits, and Salesforce-led teams should try eGifter Rewards.
Ifeelgoods, Cadooz and Epipoli suit European programs in France, Germany and Italy. Snappy suits curated team gifting, and Awardco suits employee recognition with a rewards marketplace.
To see how one integration handles global rewards, read the Plum Rewards API overview or our side-by-side platform comparison.
Book your Plum demo
Frequently asked questions
A gift card program is a managed way for a business to send gift cards as rewards, incentives or thank-yous. It covers sourcing the cards, funding them, delivering them to recipients and tracking who received what.
Common reasons are thinner catalogs in new countries, wanting rewards beyond gift cards under one contract, stronger budgets and approvals, or a self-serve option that does not need a sales process for each change.
Compare catalog depth in each country you serve, reward types beyond gift cards, budgets and approvals, delivery options, integrations and how the provider handles brand approvals. Ask for country-level brand lists, not one global number.
Set up the new provider in a test environment first, map reward IDs and funding, and run both side by side until in-flight rewards are redeemed or expire. Then retire the old setup.
Yes. Xoxoday Plum sends gift cards, prepaid cards, merchandise and experiences from one platform in 150+ countries, with budgets, approvals and audit logs across all of them.



























































































































































































































































































































































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